* Hydra Collagenist be the first Helena Rubinstein skin care that is both intensely hydrating and anti-aging. With technology that improves the skin's own moisture mechanisms.
* To bind moisture deep in Collagen matrix several times their own weight. Provides a deeply moisturized skin and a younger looking skin. Improved elasticity, reduced dryness lines, luster and smoothness to the skin.
* Collagen Matrix consists of collagen fibers and Proteoglycans who has an amazing ability to bind moisture. Äomsluts matrix of a gel of GAG's which can bind moisture up to 1000 times its own weight. Hydra Collagenist Derm-Hydrafix complex designed by Helena Rubinstein's own equipment Laboratories stimulates collagen and GAG's structure to recreate an intact and solid matrix that binds moisture at depth. It gives an intensely moisturized skin with incredible firmness to the skin.