Söderfin

The company Söderfin AB (556685-5440) was founded in autumn 2005 when we acquired parfymeriet "My Perfumery". The name Söderfin come out of that situation we are in, in Stockholm, as well as beauty products that we sell to help you become "fine". We wanted to preserve the old perfumery spirit when we are tired of all the chains and department stores, which are constantly opening and taking over everywhere, and we want to keep the recommended prices from suppliers.

We deal exclusively by Swedish suppliers and are constantly working to develop Söderfin, please contact us if you have any ideas! In October 2007 we opened up the webshop Soderfin.se so that everyone else who doesn’t live in Stockholm would have the opportunity to shop from us via our webshop. Today Soderfin.se is one of the largest online stores in beauty of women and men in Sweden.

Now in 2010 we develop Söderfin.se and turn even to customers outside Sweden, so we have chosen to move to a new name for the webshop, an internationally viable name, By Bloom. With this release we are launching a new webshop ByBloom.com where you can buy from the same range as we have since the past but in a new design and with a more functional interface.

The physical store will still be Söderfin, it is only our webshop, which is renamed By Bloom. If you are passing Stockholm you are welcome to visit us in store at Skånegatan 80. We hope that our personal and high level of service is appreciated by you as a customer and if you have something you wonder about, the shop, products, etc. so do not hesitate to contact us any time via email (care@bybloom.com) and we will reply as soon as we can.

Welcome!

/Malin, Anna & Kim